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08. Brand Awareness : Christmas Gamification
Project type
Brand Strategy, Art Direction, Project Management, Illustration, Interactive Design, Advertising, Website Graphics
Date
2012
Location
UK & Ireland
Client:
Cushman & Wakefiled
Project overview:
The objective was to engage clients in a way that enhanced their connection with the Cushman & Wakefield brand while demonstrating that, as a corporate real estate firm, we could communicate with a sense of creativity and approachability.
Instead of producing traditional printed Season’s Greetings cards, which involved significant print and production costs, we opted for a more interactive and cost-effective alternative.
This initiative served as an opportunity to drive brand engagement through a more dynamic and memorable experience.
- Nearly 10 thousand people played the game in the 28 days it ran
- Just over half a million impressions on social media channels
511 shares on corporate social channels
- Increased time on the Cushman & Wakefield site for the game by 37% in comparison to the cushwake.com main pages
Deliverables:
Brand Awareness/Engagement : Gamification
Deliverables included:
- Visual treatment of game, packaging and card design for both print and digital, including social media graphics
- Game idea ‘Smash the bauble-bauble’.
- Worked with a digital company to produce the online game for both desktop and mobile
- Created a prize element sent out to each winner of the game daily – a glass bauble-bauble as a keep-sake with the game visuals and a ‘Season’s Greetings’ card
