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12. Conference : UK Strategy – Driving Performance
Project type
Art Direction, Project Management, Film, Motion Design, Conference & Exhibition Graphics, Presentation Graphics
Date
2022
Location
UK & Ireland
Client:
Cushman & Wakefield
Project overview:
The UK Strategy Conference was developed to realign the UK business around a new organisational approach.
I worked closely with the UK CEO, Head of UK Strategy, and Head of UK Operations to create communication assets that supported the launch of the new strategy. This included developing the visual identity for the conference under the theme ‘Make an Impact.’
The event took place during the COVID-19 pandemic and was delivered online to all UK staff.
Deliverables:
UK Strategy internal staff conference
Deliverables included:
- Event theme and branding: Created the visual treatment and animated sequences around the theme ‘Make an Impact’ to include motion graphics for the screens
Film Assets:
- Worked on a film with key stakeholders in the UK under the theme of Driving Performance - a theme discussed at the conference
- Worked on an explainer film to visually explain the strategy and how it would take effect using persona’s
- Created a set of films to demonstrate where we were making an impact around four sub themes
