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23. Re Brand, Brand Assets and Website design and build : Sians FAN
Project type
Brand Strategy, Brand Creation, Art Direction, Project Management, Illustration, Photography, Film, Advertising, Website Graphics
Date
2025
Location
Essex
Client:
Sian’s Fitness and Nutrition
Project overview:
Sian initially approached me to create a website. During our discussions, it became clear that her brand needed a refresh — her existing logo and visual identity felt outdated. We took the opportunity to modernise her brand, developing a look and feel that could be applied consistently across all aspects of Sian’s Fitness and Nutrition. The goal was to maintain engagement with her existing fitness clients while repositioning the business to attract new nutrition-focused clients, an area she was keen to expand into.
We also created a membership website and developed a social media strategy aimed at promoting the brand and engaging both existing clients and new audiences, with a particular focus on growing the nutrition side of the business.
Deliverables:
- New Logo
- Brand assets
- Website
Deliverables included:
- Refreshed logo
- Brand guidelines to include logo, typography, revised colour palette, iconography and visual photography treatment
- Brochure and various flyers for print and new website
- New website
- Social media graphics
- Photography for website and social media
- Films for website and social media
