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04. Service Brand : Future of Cities
Location
UK & Ireland
Date
2023
Role
Lead the brand strategy and creative, working alongside agency to develop creative ideation.
Project type
Brand Strategy, Brand Creation, Art Direction, Project Management
Client:
Cushman & Wakefield
Project overview:
The objective was to develop a visual identity for the launch of a new service focused on exploring the future of cities and the change of our metropolitan areas within the UK, that encompassed our economies, our infrastructure, our communities and our real estate which are all built on the foundation of our cities.
The platform aimed to highlight how future trends in the real estate market would affect clients, while also offering tailored insights relevant to their specific sectors and geographies.
This project was delivered as a partnership with an external agency. My role, to align the Cushman & Wakefield brand to the ideas of the lead partner, whilst pushing to the limits to sell in the new service.
Deliverables:
Positioning of the Cushman & Wakefield brand
Deliverables included:
- A full visual identity system
- Brand guidelines to support internal engagement with the program
- A website, developed in collaboration with an external digital agency
- Video content for both the website and presentations
- Event graphics in both print and digital formats
