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03. Service Brand Creation : Futures
Location
Focus on UK & Ireland Business with role out to EMEA
Date
2013
Client:
Cushman & Wakefield
Project overview:
The objective was to develop a visual identity for the launch of a new service focused on exploring the future of the real estate industry. A key Cushman & Wakefield stakeholder, known for a strong personal brand in the industry, led the initiative—providing an opportunity to showcase best practices in client engagement within the real estate community.
The platform aimed to highlight how future trends in the real estate market would affect clients, while also offering tailored insights relevant to their specific sectors and geographies.
Deliverables:
Positioning of a Cushman & Wakefield specialist service
Deliverables included:
- A full visual identity system
- Brand guidelines to support internal engagement with the program
- A website, developed in collaboration with an external digital agency
- Video content for both the website and presentations
- Event graphics in both print and digital formats
