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07. Event Branding and Promotion-7 Towers in 7 Hours
Location
London
Date
2013
Role
Worked alongside comms and London Markets team to design assets and create engaging content to promote the event, along with film.
Project type
Brand Strategy, Brand Creation, Art Direction, Project Management, Illustration, Film, Advertising
Client:
Cushman & Wakefiled
Project overview:
This campaign was hosted by the London Markets team who tackled climbs of seven of London’s tallest buildings in a single day to raise funds for the charity XLP.
The team triumphantly ascended approximately 5,800 steps—equivalent in height to 1.17 km, or about four times the height of the Eiffel Tower.
By the end, they had surpassed their fundraising target:
- Raised around £70,000 via JustGiving
- Estates Gazette reported nearly £78,000 donated
- All funds supported XLP, a charity dedicated to mentoring young people from disadvantaged London estates via mobile community buses
Deliverables:
7 Towers in 7 Hours
Deliverables included:
- Branding of event in London and identity to support similar activities in other global offices
- Merchandise to support the event on the day such as t-shirts, event banner graphics and signage for leading teams to destinations and around London
- Film to promote the partnership of Cushman & Wakefield and XLP, and the wider impact of the event to encourage donations
Recognition:
The team was personally congratulated in the evening by Sir Stuart Lipton, who is actively involved as the Mayor’s Champion for Tottenham in developing Gladesmore School’s community facilities
