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02. Corporate Positioning : What’s Next
Location
Global
Date
2015
Role
Lead to deliver to EMEA market
Project type
Brand Creation, Advertising, Photography, Conference and Exhibition Graphics, Website Graphics, Art Direction, Project Management
Client:
Cushman & Wakefield
Project Overview:
The goal was to embed the What’s Next proposition into all brand touch points and consistently communicate Cushman & Wakefield’s messaging, core values, and key talking points. A playbook was developed to support business leaders and professionals in presenting a unified message about the firm’s identity and value proposition to clients.
The What’s Next brand positioning statement, which reflected the firm’s role in helping clients navigate change, was used across campaigns, advertising, exhibitions, and marketing materials as a consistent brand message.
To further reinforce this positioning, the Meet What’s Next campaign was launched. It showcased employees across different sectors, regions, and markets, highlighting how individuals within the firm were driving change in real estate. This helped localise the messaging and demonstrate the brand’s impact through its people.
Deliverables:
Positioning of the Cushman & Wakefield brand
Deliverables included:
- Playbook
- Event graphics for all major exhibitions and events
- Advertising graphics for print, social media, website and launch events
- Localised graphics for service lines and sectors
