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05. Strategic Alignment : UK & Ireland 3 Year Plan
Location
UK & Ireland
Date
2019
Role
Helped define the creative and strategy to communicate to UK & Ireland business.
Project type
Brand Strategy, Visual Creation, Art Direction, Project Management, Illustration, Film, Motion Design, Environment Graphics, Intranet Set up and Graphics
Client:
Cushman & Wakefield
Project overview:
The objective was to create a visual identity to support the launch of the UK & Ireland CEO’s new three-year business plan, ensuring alignment with the broader EMEA and global business strategies.
The goal was to design a visual language that simplified complex business changes and effectively engaged employees. This was achieved through a range of channels including environment graphics, films, presentations, and a dedicated intranet site designed to serve as the central hub for information and engagement throughout the three-year period.
The project was delivered in close collaboration with the UK Internal Communications team and the UK & Ireland CEO.
Deliverables:
Positioning of the UK & Ireland 3 Year Business Plan to engage internal staff
Deliverables included:
- A visual identity to represent the core pillars of the business plan
- A launch film introducing the plan’s purpose, followed by a series of videos detailing individual components of the strategy
- A dedicated intranet site for ongoing internal communication and engagement
- Environment graphics implemented across all UK & Ireland offices
